How Disney leveraged control of Hulu so fast

When it first launched, Hulu was a sort of star-crossed marriage — broadcast networks NBC and News Corp., the parent of Fox, were primary shareholders.

  • Later, media giants Disney and Time Warner would become shareholders in the venture.
  • However, in a series of deals over the years, Disney is set to take over as majority shareholder of Hulu by 2024.
  • Disney already has gained full operational control of Hulu effectively right now.
  • Disney also gained an additional 30% chunk of Hulu when it closed on a deal for a slew of 21st Century Fox assets that included the Hulu stake.
  • Disney also paid $1.43 billion to AT&T, the new owner of Time Warner’s assets. This was a 9.5% stake in Hulu.
  • NBC parent Comcast has also agreed to sell its 33% stake in Hulu to Disney in 2024.
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