How NBC is using its ‘Told Nightly’ promo style in a new way

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“NBC Nightly News” is touting The Hollywood Reporter survey that found its anchor, Lester Holt, to be the “most trusted news anchor in America.” The spot uses the broadcast’s “Told Nightly” style, though, unlike the other iterations of it, it does not actually feature those words in any of the on-screen typography.