How streaming wars are affecting local advertisers
With the streaming wars about to heat up even more, where does that leave local advertisers?
As nationwide streaming and OTT services grow in popularity, local stations are facing increasing pressure from advertisers looking to reach cord cutters.
While ad supported video on demand is one route, its price point has left some advertisers out of the game.
Meanwhile, local stations have also begun experimenting with local focused streaming services, often with a news and weather focus.
However, there’s still a general shortage of OTT and streaming advertising slots.