NBC lowering price of yet-to-be-launched streaming service

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NBCUniversal has announced that it is reconsidering the pricing strategy for its upcoming streaming service.

• Originally NBC was reportedly considering pricing its streaming service at around $12 per month.
• However, after Disney entered the scene with a $6.99 price point for Disney+, NBC execs reportedly reconsidered its pricing strategy.
• NBC is reportedly considering offering its service at around $10 a month.
• The service, which doesn’t have a name yet, is expected to launch in 2020.
• According to CNBC sources, NBC’s streaming service will not allow subscribers to view live or same-season programming — likely to avoid conflicts with broadcast affiliates or its own network advertising revenue.
• The service will likely include content from past seasons of NBC shows, as well as content from the Universal library.
• Sources say that users who pay for a cable or satellite service will be able to access live TV and same-season programming.