NBC marks 500 episodes of Snapchat show ‘Stay Tuned’
By Matt Collins Article may include affiliate links
Today, NBC News’ twice-daily news show on Snapchat, “Stay Tuned,” is celebrating 500 episodes of delivering the news to a younger generation.
Stay Tuned now reaches more than 30 million unique viewers each month, 75 percent of whom are under age 25 according to NBC, and nearly half of its viewers watch the Show at least three times per week; this makes it one of Snapchat’s most popular Shows on the platform.
“Stay Tuned” is co-hosted by NBC News and MSNBC correspondents Gadi Schwartz, Savannah Sellers and Lawrence Jackson. New episodes air twice a day during the week at 7 a.m. and 4 p.m. Eastern time, and once a day during the weekend at 2 p.m.
Since launching in July 2017, Stay Tuned has covered a wide range of the most topical stories, including on-the-ground reporting from Hurricanes Harvey and Maria, the total solar eclipse from Casper, Wyoming, gun violence protests following the Parkland school shooting, and the Winter Olympics from Pyeongchang, South Korea.
The show has also featured exclusive interviews with newsmakers, including former U.S. Secretary of State Hillary Clinton, former Vice President Joe Biden, Olympians Shaun White and Chloe Kim, performing artists Ne-Yo and Kelsea Ballerini and more.
Next week, Savannah Sellers will host the Show from London to give Snapchatters in North America the latest on the Royal Wedding.
“Our goal was to invent a show for a generation of news watchers NBC News generally does not reach on more traditional platforms,” said Nick Ascheim, SVP of digital for NBC News in a statement. “Using our considerable resources and expertise, and drawing on deep insights from the Snap content team, we’ve hit the mark. While we admittedly did not expect to amass such a vast audience so quickly, we could not be more thrilled that we are reaching so many young news consumers, and helping them stay on top of a complicated world, and – in many cases – introducing them to NBC News.”
Led by executive producer, Andrew Springer, the team at NBC News producing the Show is currently made up of roughly 30 staff based in New York and Los Angeles. “Stay Tuned” is produced out of 30 Rock and is shot in the main NBC News newsrooms in New York and Los Angeles.
“From the beginning, we have been incredibly impressed by NBC News’ ingenuity and efforts to create a truly thoughtful, mobile-first show that resonates with Snapchatters,” said Sean Mills, Snap’s head of original content. “Stay Tuned has been a resounding success and we’re elated to celebrate this tremendous milestone together.”
“The success of ‘Stay Tuned’ proves that there is a real appetite for high quality news content on the Snap platform with young audiences,” said Maggie McLean Suniewick, president of NBCUniversal Digital Enterprises. “Our ability to reach these new viewers on a platform that they use daily is an important part of NBCUniversal’s larger digital strategy and we are thrilled with the results so far.” =