NBC mulling moving ‘Megyn Kelly Today’: Source

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NBC is considering moving “Megyn Kelly Today” to a new timeslot, the New York Post reports:

  • Citing unspecified sources, the Post reports that NBC is considering swapping “Megyn Kelly Today” at 9 a.m. eastern with the fourth hour of “Today” hosted by Kathie Lee Gifford and Hoda Kotb that currently airs at 10 a.m.
  • When it debuted in September, Kelly’s slot was down 32 percent year over year.
  • With “Megyn Kelly Today” as its lead-in, the fourth hour of “Today” has suffered in the ratings; it dropped 26 percent in September.
  • Swapping the hours would also enable Kotb, who was appointed co-anchor of “Today” alongside Savannah Guthrie after Matt Lauer was fired in November, to anchor in a single block from 7 to 10 a.m.
  • Another source dismisses the story as a rumor, pointing to improving ratings for Kelly’s hour.
  • “Megyn Kelly Today” generally airs live at 9 a.m. from Studio 6A in Rockefeller Center.
  • Kelly signed a reported $20 million a year contract with NBC after leaving Fox News.
  • In addition to “Megyn Kelly Today,” Kelly has also hosted a Sunday evening newsmagazine, “Sunday Night with Megyn Kelly,” that had a limited run last year and is only on the schedule for a limited run this summer.