NBC News launches its streaming service
By Matt Collins Article may include affiliate links
- NBC has been quietly streaming content on the service since last week, according to a network spokesperson.
- After the long holiday weekend, the network added a banner promoting Now to its website Tuesday, May 28, 2019.
- May 29, however, is the service’s official launch.
- The service will initially offer a streaming from 3 to 11 p.m. eastern time with a combination of live and recorded programming.
- This represents eight hours of continuous programming on weekdays.
- NBC plans to expand the offering to 24 hours a day.
- “There’s nothing more important to the future of NBC News than bringing our content to new audiences, and NBC News NOW is an important piece of that strategy” said Noah Oppenheim, president of NBC News, in a statement.
Watching NBC News Now is fairly straightforward.
- Now does not require a cable subscription or login — or a standalone paid subscription.
- The service will be ad supported, with Citi debuting as the founding sponsor.
- Viewers can watch Now via Roku, Apple TV and other streaming devices via native apps.
- The service can also be streamed at NBC’s website.
NBC News Now’s launch comes at a time when the broadcasting industry is facing a cluttered field of streaming.
- ABC News offers ABC News Live.
- CBS News runs CBSN — and has already started plans for local versions.
- Fox Nation, a paid service focused on opinion programming, was launched in 2018.
- In addition, the service faces competition from OTT and non-traditional news services such as Cheddar and Newsy.
NBC News’ streaming service has taken an interesting path to becoming a reality.
- NBC originally planned to call the service “NBC News Signal” and launched a daily streaming newscast under that name.
- In March, however, NBC changed the name of the platform.
- The network is also using a “phased” approach to launching Now.
NBC News Now will draw on NBCUniversal wide slate of properties for content.
- NBC plans to include content from not only its main news organization, but also other properties such as E!, NBC Sports and more.
- The service will offer an hourly news headline roundup called “NBC News Briefly.”
- In addition, breaking news coverage will be rolled out as needed.