NBC tries to dazzle advertisers with Jennifer Lopez and Simon Cowell

By Matt Collins Article may include affiliate links

The major networks are unveiling their offerings for the coming television season to advertising buyers in Manhattan this week, at a series of events known as the upfront presentations. Money, prestige and cultural import are at stake. Two New York Times reporters who specialize in media — John Koblin and Sapna Maheshwari — assess what they saw during the NBC presentation at Radio City Music Hall on Monday, the first from the four major broadcast networks.

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