Nexstar to start simulcasting ‘Morning in America’ on Wisconsin stations
By Matt Collins Article may include affiliate links
WLAX will start carrying the morning show April 11, 2022, live from 6 to 9 a.m. central time.
The move marks the first of Nexstar’s local stations to start carrying “Morning in America,” a low-rated national newscast that originates from Chicago.
The station will move “The Good Dish” to 9 a.m. from its current 8 a.m. timeslot. Meanwhile, “AgDay” will move from 6:30 a.m. to 4:30 a.m. and “You Bet Your Life” moves from 9 to 10 a.m. (“The Good Dish” is slated to be canceled after this season).
Repeats of “Family Feud” will be dropped at 10 and 10:30 a.m. though the series will still be seen at 3 and 3:30 p.m. The station had been airing four episodes daily, which will be reduced to two.
WLAX will also drop a simulcast of “The Jason Show” from KMSP in Minnesota from 7 to 8 a.m. to make way for “Morning in America.”
Nexstar also owns WEUX, which operates as a satellite of WLAX and carries the same programming.
The stations also have a news-sharing agreement with NBC affiliate WEUA, which produces a 9 p.m. newscast called “Fox 25/48 First News at 9.”
The move will allow WLAX to fill two hours of its schedule with programming that is owned by its parent company rather than syndicated shows, which are often more expensive.