PromaxBDA changes name, boosts focus on entertainment marketing

By MixDex Article may include affiliate links

Promax is rebranding with a new logo, official name change and reoriented focus on entertainment marketing.

  • The organization, which was officially known as PromaxBDA, is dropping the “BDA” part that stands for Broadcast Design Association.
  • Promax and BDA merged in 1997, while Promax itself has been around since 1956.
  • The word “Promax” was originally invented as a melding of the phrase “promotion and marketing executives.”
  • The organization also unveiled a new logo, with the word “Promax” in bright blue with subtle “flat shadow” effects added to the “X, which is also merged with the “A” and “M.”
  • The tagline “The entertainment marketing community” has also been added.
  • Other changes include adding a a focus on digital and theatrical industries.
  • Promax will continue to offer its Promxas Europe,┬áPromax Conference, Promax Station Summit and PromaxGames eSports division.