Weather Channel teams with NHTSA for ‘Scorching Car Scale’ car heat safety efforts
By Matt Collins Article may include affiliate links
The Weather Channel and the National Highway Traffic Safety Administration are working together to share information that can save lives and prevent child deaths in hot cars and trucks.
- In almost no time, the temperature inside a vehicle can get hot enough to kill or injure a child, even when it’s relatively cool out.
- The Weather Channel will help deliver this important safety message using the network’s Scorching Car Scale index.
- Introduced in 2017, the Scorching Car Scale is a forecasting tool that illustrates how temperatures in the interior of a car can drastically increase on hot days after a 10-minute and 30-minute window of time.
- By putting these dangerously high temperatures on display, The Weather Channel is working to prevent deaths of children trapped in hot cars, and to raise awareness of just how hot vehicle interiors can get after only a few minutes, according to a statement.
- The Weather Channel will further enhance the visibility of the Scorching Car Scale through new on-air segments about the dangers of hot cars, which will include a billboard and commercials.
- The Weather Channel will also air a 30-second NHTSA video to raise awareness and offer tips to parents and caregivers to help prevent these heartbreaking tragedies.
- Further efforts to get the word out include a Facebook Live event hosted by one of The Weather Channel’s top meteorologists, demonstrating ways to get involved and take action if a child is alone in a hot car.
- The Scorching Car Scale will be on display on The Weather Channel every day, all summer, starting on AMHQ each morning.