What font is used in the new CBS logo?

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The new CBS logo uses the font TT Norms Pro from TypeType.

The geometric sans serif font has similarities to Proxima, a popular TV news font, and is being used across most of CBS’s divisions as part of a company wide rebranding.

It also appears to be the font the ViacomCBS logotype is based on.

Other divisions using various weights of the font include:

• CBS television network (previously used Didot followed by a variety of sans serifs)
• CBS News (previously used Didot as well)
• CBS Sports
• CBS Media Ventures (formally CBS Television Distribution)
• CBS Studios