Xfinity inks deal to integrate with Apple TV+
By Matt Collins Article may include affiliate links
The move means that Apple TV+ subscribers will be able to access Apple TV+ content without having to purchase or switch to a streaming box or stick such as Apple TV, Roku, Chromecast or Amazon Fire.
The Apple TV+ integration will take on the form of a third party “app” that is accessible via the Xfinity user interface, similar to how other streamers, including Netflix and Peacock already are.
This could potentially also make Apple TV+ and its programs accessible via Xfinity’s popular voice command remote.
There are also plans to include integration on Xfinity Stream and Sky Go. Xfinity X1, Flex, XClass TV and Sky Glass and Sky Q devices will also be included in the initial rollout in the U.S. and U.K.
Apple TV+ already integrates directly with several other OTT hardware providers, meaning that customers don’t have to own at Apple TV, iPhone, iPad or other Apple device to watch the service, which has a single subscription price unless bought via Apple One.
This could potentially mean Apple sells fewer devices, but it’s also likely a key strategy in boosting its subscriber count. The tech giant has seen dips in its hardware business as well as some high profile device feature flops, and has stated that it is looking at recurring subscription based services, such as Apple TV+, as priority to its business.