‘American Horror Story’ font

By MixDex Article may include affiliate links

FX anthology series “American Horror Story” uses variations of the font Willow to create its primary logotype as well as the individual looks for its first eight seasons.

• The font, often described as an “arts and crafts” style, is available for purchase commercially.
• The show’s designers do tweak the font slightly, so some of the looks used throughout the show’s run will vary slightly from the font’s default glyphs.
• In April 2019, Season 9 of the show revealed its logo design that, for the first time, did not use Willow as its primary font.