Target’s Project 62 logo design has modern look, historic roots

By Matt Collins Article may include affiliate links

Target’s line of home furnishings and accessories, Project 62, plays homage to one of the company’s history while also conveying a modern, trendy design.

  • Target draws its roots to a company called “Goodfellow Dry Goods” (whose named is used in its owned brand of men’s clothing) but dropped the name in 1962.
  • For a logo design, Project 62 uses a custom draw “6” and “2” that blend together.
  • The word “project” appears rotated 90-degrees on the left side.