Target’s Project 62 logo design has modern look, historic roots

Target’s line of home furnishings and accessories, Project 62, plays homage to one of the company’s history while also conveying a modern, trendy design.

  • Target draws its roots to a company called “Goodfellow Dry Goods” (whose named is used in its owned brand of men’s clothing) but dropped the name in 1962.
  • For a logo design, Project 62 uses a custom draw “6” and “2” that blend together.
  • The word “project” appears rotated 90-degrees on the left side.