Before your freak out about Mailchimp and Shopify break up…

By Matt Collins Article may include affiliate links

Shopify and Mailchimp’s well publicized break up is rocking the commerce and email marketing world — and ads and blog posts about workarounds or switching email providers are already popping up online.

  • However, while Mailchimp has a great list of alternatives and workarounds, keep in mind that many of the solutions will involve either investing time in migrating to a new email provider or, possibly, paying for an additional service if you want to stick with Mailchimp.
  • Before you dump Mailchimp, however, keep in mind that you can still use Mailchimp with your Shopify email list without any “workarounds” or third party services — you just need to do things manually.
  • This involves exporting your Shopify customer list and importing it into Mailchimp manually using a CSV file or copy and paste method.
  • While this solution is certainly not ideal, it’s worth considering using it if you have relatively low volume email signups.
  • You can easily set aside time, say once or twice a week, to do the import — just add a recurring reminder to yourself in your calendar.
  • You’ll obviously spend some time exporting and importing lists, but in most cases it can be done in less than 10 minutes.
  • This could ultimately be a better solution if you like Mailchimp’s feature set — which is often considered one of the richest in the email marketing industry — or can’t find another one that meets your needs.
  • Ultimately, almost any solution will involve a bit of compromise.
  • In addition, even if you decide that you ultimately do need to sync between Shopify and your email marketing provider, keep in mind you can use the manual importing method temporarily (though you hopefully have until May 12, 2019 before Mailchimp’s integration shuts down).
  • Of course, this solution may not be realistic for stores using a high level of automation or with very high volume.