FuboTV raises prices by $5 on new base plan with some feature upgrades

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FuboTV is increasing the price of its pay TV streaming package by $5 a month, bringing it to $69.99 a month.

Earlier this year, the service tested the new pricing model and has decided to make it permanent for new signups — but it says that it’s keeping prices the same for existing subscribers unless they cancel and return, at least for now.

The service’s elite tier is now at $79.99 a month with the Latino package at $32.99.

Along with the new offering, FuboTV is renaming some of its plans. The so-called “Starter” plan is no more, though existing subscribers can keep it for the $64.99 price.

Instead, the lowest level is now called “Pro” and costs $69.99 a month and includes 1,000 hours of cloud DVR hours and 10 streams (Starter only allows 3 streams and 250 hours of recording space). Both the old Starter and Pro plans have the same channel offerings, which vary slightly by market.

The new higher “Elite” plan is $79.99 and adds about 65 channels. The Latino offering has 44 channels and is meant more as a standalone or add-on offering that comes with two streams and 250 hours of DVR space.

FuboTV is now slightly more expensive, at least for new subscribers, than YouTube TV, though it features more channels than YouTube’s 85-plus.

However, YouTube TV offers unlimited DVR recording that keeps shows for up to nine months. The new price puts FuboTV more in line with DirecTV Stream and Hulu + Live TV. Sling still remains one of the lower priced offerings at $35 a month, but doesn’t have nearly the channel selection.

FuboTV, which started its life as a sports-oriented service, is the latest among paid streaming TV platforms to tinker with pricing.

As more channels are added and carriage deals have to be renegotiated, the cost of carrying the current channel lineup can increase, which the providers can either chose to absorb, offset by lowering their costs elsewhere or increasing the package pricing. Dropping a channel is also an option.