Max removing 4K content, one stream from standard add-free tier
By MixDex Article may include affiliate links
Max has announced that its standard ad-free plan will be losing access to 4K video as well as one stream allowance.
The plan, which costs $15.99 a month, will no longer give subscribers access to select titles in 4K HDR with Dolby Atmos audio.
Users will continue to be able to stream in high definition, however.
Max is also cutting back on the number of devices that can stream at any one time from the same account — from three to two. Although not specifically mentioned in Max’s announcement, this could be seen as a way for the service to crack down on password sharing across multiple households.
The changes will take effect Dec. 5, 2023.
Users will still be permitted to download up to 30 titles to store locally for offline viewing.
To get access to 4K content, which isn’t available for every bit of content offered on Max, users will need to pay for the $19.99 “Ultimate” tier.
Max debuted this option in May 2023. It will now become the exclusive UHD option for Max and will continue to allow up to 100 offline titles.
While Max did not directly address this in its announcement, the move could be seen as a way to skirt a direct price increase but also nudge the service’s most avid subscribers toward a higher priced plan.