YouTube TV announces first price hike in nearly three years

By MixDex Article may include affiliate links

YouTube TV has announced it’s hiking prices by $8 on its primary plan, but cutting the 4K add-on by $10.

The new price rolls out for new members March 16, 2023, with existing members paying the old rate until the first billing cycle after April 18, 2023.

“Due to the rising cost of content, we’re updating our membership pricing to reflect the complete value of YouTube TV,” reads a FAQ about the changes.

The service had been priced at $64.99 for nearly three years, with a 4K add-on available for $19.99 per month.

That 4K add-on is being cut by about 50%, going down to $9.99, making it a much more appealing offer as UHD devices become more popular. Additional add-ons are available at various prices for premium and sports channels.

YouTube, which is owned by Google parent Alphabet, is keeping all of the features the same — access to 100-plus channels, depending on market, plus unlimited DVR storage and six accounts per household and three simultaneous streams.

YouTbe TV doesn’t require any additional equipment beyond a compatible streaming device or TV.

YouTube TV is subtly pointing the finger at networks and stations for the price increase, which is a common trend across the industry.

More channels are commanding higher prices in order for pay TV providers like YouTube TV to retransmit their content, and all of that has to be accounted for with what the customer ultimately pays.