Apple TV Streaming Service

On Oct. 15, 2025, Apple announced that its paid streaming service Apple TV+ would be rebranded as simply “Apple TV.”

Coverage of the streaming service prior to that date will be tagged with “Apple TV+,” with stories after that will be filed under “Apple TV Streaming Service” (which is this page). Apple will continue to offer an app known as “Apple TV” as well. While the app is one way to access the streaming service, it also has other uses.

The Apple TV streaming box, meanwhile, will be marketed as “Apple TV 4K,” though older devices will still have the “Apple TV” name.