In a move that blurs the line between news and corporate content, CBS News’ “CBS This Morning” anchor Gayle King is appearing in a webcast series for Fidelity Investments.

  • In the series, King appears in front of a studio audience and interviews guests just like a news or talk show.
  • The multipart series focuses on financial issues women face.
  • At the top of the series, King introduces herself as anchor of “CBS This Morning” and editor at large for “O: The Oprah Magazine.”
  • She even throws in a “I hope it’s your favorite morning show…” line.
  • It’s not immediately clear if King was compensated for her appearance or if CBS approved her participation in the series.
  • Typically news employees like King are barred from endorsing products or services to avoid any potential conflicts of interest or bias.
  • While King did not directly endorse anything in the series, the video clips appear on Fidelity’s website with its logo next to King in several cases.
  • King recently renegotiated her contract with CBS to remain as co-anchor of “This Morning.”
  • Reps for CBS News, Fidelity and King did not respond to requests for comment.
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