Chip and Joanna Gaines announce return to TV with an old friend as partner
Chip and Joanna Gaines, the stars of HGTV’s “Fixer Upper” and owners of the Magnolia lifestyle brand, have announced the details of a new cable channel they are launching.
- Magnolia will partner with Discovery Networks, the owner of HGTV, on the project.
- HGTV aired the couple’s reality home renovation and decorating show until it went off the air April 8, 2018.
- The announcement came almost a year to the day of that last episode’s airing.
- According to HGTV, the network will focus on “inspiration, lifestyle and design.”
- The network, which has yet to be named, will replace Discover’s DIY Network, which is currently in 52 million homes.
- HGTV posted that the network is expected to debut in the summer of 2020.
- In addition to taking over the DIY Network’s spot on cable, the network is also expected to available on a variety of digital platforms and via TV anywhere.
- By partnering with a cable powerhouse and taking over an existing channel, the Gaines’ network is getting a considerable advantage compared to other big names who have left traditional TV in order to launch streaming services.
- Interestingly, while many other Discovery Networks offerings, including the Gaines’ old home, HGTV, were added to YouTube TV on the same day as this announcement, DIY Network was excluded from the offerings.