Hulu upgrades Live TV offering to include unlimited cloud DVR at no extra cost

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Hulu + Live TV has enhanced its offering with an unlimited cloud DVR feature with skippable ads that puts it more in line with YouTube TV.

The streamer has been offering an enhanced DVR plan for some time now, but it cost an extra $10 or $15, depending on when a user signed up.

The service included 50 hours of storage at no extra charge with the add on increasing that to 200 hours, but forced users to watch ads on recordings, which was a common pain point.

Like YouTube TV, the new Live TV plan from Hulu will keep content for nine months. YouTube TV has never forced users to watch ads on recorded content, though on demand programming typically contains non-skippable ads, similar to how they do on most set top boxes.

DirecTV’s Stream service also started offering unlimited cloud DVR in January 2022 after it hiked prices, so it’s not surprising that Hulu is adjusting its plans to be more competitive.

Customers who have been paying for the upgraded DVR feature will have it automatically removed from their first bill after April 13, 2022.

Hulu raised the price on its Live TV plan by $5 a month in November 2021, but also started including ESPN+ and Disney+ with it.

This new offering gives users a better deal on DVR storage plus no ads on recordings for $10 to $15 less, which helps offset at least some of that price hike.