Radio Television Digital News Association unveils new logo design

RTDNA has unveiled a new logo design.

The organization, whose acronym is short for Radio Television Digital News Association, introduced a new design that features the letters set in a rounded typeface with distinctive “R” and “A.”

The look also includes a three “signal wave” that could also read as a “D” to the left.

The design is meant to “evoke the symbols of traditional broadcast and reflect modern digital technologies, representing the industry’s and organizations’ evolution and creating a sense of forward movement,” according to a statement.

The organization also released a new brand standards guide.

Prior to changing its in 2010, the organization was known as the Radio Television News Directors Association, or RTNDA, meaning its new name flipped the position of the “N” and “D” but also changed its meaning significantly to encompass a broader scope and membership.