Twitter pulls funding for BuzzFeed’s ‘AM to DM,’ show will stop production
The show, which is funded partially by Twitter, will stop production April 28, 2020.
Staffers working on the show will be laid off the same day.
Twitter has reported its ad revenue has slipped significantly since the coronavirus pandemic broke out. As a result, the company opted to stop funding “AM to DM,” which is produced via a partnership with BuzzFeed.
The show launched in 2017 as part of Twitter’s push into live video.
Just a week after launching, BuzzFeed reported the show was getting an average of 1 million unique viewers per day, though it didn’t break that figure down by how much users actually watched — whether it’s just a small portion or the entire episode.
Twitter appeared to be more confident in the show by 2019, when it committed to an entire year of the show after having only renewed it for only parts of a year until that point.
The show attracted some high profile advertisers and BuzzFeed said in 2019 that the show was profitable (at least on its end) — with about 20 people assigned to work on it.