WGN launching new daytime lifestyle show
By Matt Collins Article may include affiliate links
“Daytime Chicago” will air for an hour at 10 a.m., displaying “Rachel Ray,” which moves to 1 p.m. on WGN.
Francisco was previously a weekend anchor at WGN and Rutledge previously hosted “The Jam” on WCIU, which was canceled in March 2021.
“Daytime Chicago” is expected to cover a variety of topics, including food, health, style, local happenings and entertainment.
It will also carry sponsored segments, a popular tactic for daytime lifestyle programs and often key in making them profitable even with modest ratings.
Meanwhile, WLS just ended “Windy City Live” after 10 years — and will replace it with “Tamron Hall.”
It will live on in a 30 minute weekly format titled “Windy City Weekend” that launches Sept. 10, 2021, replacing the last half hour of the station’s Friday midday newscasts at 11:30 a.m. local time.
Like “Daytime Chicago,” “Windy City Live” featured sponsored segments as well and managed to deliver decent ratings after changing timeslots a few times since it launched.