Apple execs said to be ‘thrilled’ over TV+ launch

By The MixDex Wire

Sources say that Apple execs are “thrilled” with the early performance of Apple TV+ and its key shows, reports The Hollywood Reporter.

Apple, like other streamers, doesn’t release detailed breakdowns on signups or viewership.
However, THR’s sources say the four highest profile series, “The Morning Show,” “See,” “Dickinson” and “For All Mankind,” delivered “millions” of viewers over the launch weekend.
It’s important to note Apple TV+ is free for the first seven days, plus users who buy select Apple devices also get a free year.
Sources tell THR that the average time spent on the platform was “over” and hour for each viewer.
The sources also say that early adopters appear to be sticking around, with viewership growing by “triple digits” from Friday to Saturday and Saturday to Sunday.