With weak ratings for the game itself, how did the new competition series “World’s Best” fair in its premiere spot after the Super Bowl?
- For 2019, CBS took the move of premiering the competition show “The World’s Best” right after the Super Bowl.
- The show is produced and hosted by James Corden, who hosts the network’s “Late Late Show.“
- The debut episode of the show drew 22.2 million viewers.
- “World’s Best” now moves to Wednesdays at 8 p.m. on Feb. 6 and then moves to 9 p.m. Feb. 20.
- Last year, NBC’s Super Bowl themed episode of hit drama “This Is Us” scored 18 percent more viewers.
- Networks often feature special or extended episodes of programming directly after the Super Bowl, including moving shows from their normal nights.
- In some cases, the show may be a new offering, like “World’s Best,” or it might be a fan favorite, like NBC’s strategy with “This Is Us.”