Apple TV+ exec leaves two weeks after streaming service debuts to mediocre reviews

By The MixDex Wire Article may include affiliate links

Apple’s head of scripted programming is exiting the tech giant just two weeks after the company’s Apple TV+ launched to mediocre reviews.

  • Kim Rozenfeld has departed Apple, reports The Hollywood Reporter.
  • Rozenfeld still has a first look deal with Apple.
  • Rozenfeld was one of the first people Apple TV+ chiefs’ Zack Van Amburg and Jamie Erlicht hired after they came over from Sony TV (Rozenfeld was at Sony too).
  • The four most prominent Apple Originals, “The Morning Show,” “See,” “Dickinson” and “For All Mankind” will also be around for second seasons, though none of them got rave reviews.
  • “The Morning Show” was assured a second season after Apple made a direct to series order for 20 total episodes over two seasons before the debuts.
  • However, it’s not clear if Rozenfeld’s departure means the company may be headed in a different direction for its original programming.