Just days after announcing that its “premium unlimited” subscribers would get free access to HBO Max, AT&T has updated its unlimited mobile phone plans in a move that eliminates free HBO (and HBO Max) access from all but the highest tier — and that doesn’t include the rest of AT&T TV Now channels.
- “AT&T Unlimited Starter” can cap users data usage at any time when network congestion is high and only lets you stream SD video. In addition, the free AT&T TV Now add on is no longer included for free, but can be added for an extra fee. This plan is $65 for one line or $35 per month per line for four or more lines. This also means no HBO or HBO Max will be included.
- “AT&T Unlimited Extra” is similar but guarantees 50GB of high speed data before throttling kicks in. There is also 15GB to use your device as a mobile hotspot. It’s billed at $75 for a single line or $40 per line for four or more. Video is still limited to SD. Again, no TV, HBO or HBO Max in this one either.
- “AT&T Unlimited Elite” costs $85 for one line. Four or more lines can be as low as $50 per month. Throttling starts at 100GB instead of the old 22GB and there’s double the data for mobile hotspots — 30GB. This plan does include a free HBO subscription but no other free entertainment, including AT&T TV Now.
- The “Elite” plan will also, by extension, include a free HBO Max streaming subscription once the service launches in May 2020.
- Earlier this month, AT&T began contacting some customers on “legacy” plans that it would start charging extra for AT&T TV Now service.
- The first two tiers launch Nov. 3, 2019 with the “Elite” one not having a launch date yet.