‘CBS Saturday Morning’ beats ‘Today’ by about 1,000 viewers
By Michael P. Hill Article may include affiliate links
According to the network, the show delivered 1.9 million viewers Oct. 15, 2022, just about 1,000 more than NBC’s “Today.”
It still fell behind “Today” in the adults 25-54 demo but did win in the male segment of that figure, but again only by about 1,000 viewers.
Michelle Miller, Dana Jacobson and Jeff Glor co-anchor “CBS Saturday Morning,” the weekend version of “CBS Mornings,” from New York, while Peter Alexander and Kristen Welker anchor “Today” on Saturdays from Washington, D.C.
In some markets, such as Chicago, “CBS Saturday Morning” airs from 6 to 8 a.m. local time, compared to “Today” from 7 to 9 a.m. and it’s not immediately clear how those time differences were accounted for in CBS’s announcement or how it may have affected the data, if at all.
CBS and NBC did not respond to requests for clarification.