CEO takes out $6M Super Bowl ad to thank vets who saved his dog’s life

By Matt Collins Article may include affiliate links

A company CEO has taken out a $6 million Super Bowl ad thanking the vets who saved his dog’s life.

  • David MacNeil, who founded WeatherTech, was told his dog Scout, who appeared in the company’s Super Bowl ad last year, had cancer and a month to live in the summer of 2019.
  • WeatherTech makes a variety of vehicle accessories — as well as pricey pet bowls.
  • He took Scout to the University of Wisconsin School of Veterinary Medicine who gave Scout aggressive cancer treatment.
  • Despite having less than a 1% chance of living, the tumor was nearly eradicated through the treatment.
  • To show his thanks, MacNeil’s company took out a 30 second ad during the Super Bowl that tells the story of Scout’s battle and prominently features University of Wisconsin doctors, professors and students and also encourages viewers to donate to the school.
  • It’s worth noting that cancer research and treatments in pets or other animals can sometimes lead to breakthroughs in human medicine.