Disney bests Netflix’s standard package price with three service bundle
By Matt Collins Article may include affiliate links
Disney announced bundle pricing that will start with the upcoming launch of its Disney+ streaming service.
The company will bundle Disney+, Hulu and ESPN+ for $12.99 a month.
That puts the bundle at the same price as Netflix’s base streaming option and $3 below its premium version.
Bundle buyers will save more than 30% than if they were to buy the services separately.
While the price point is lower, it’s important to note Hulu and ESPN+ contain commercials.
ESPN+ also doesn’t offer as an extensive programming lineup as its cable channels.
Disney’s aggressive pricing could spell trouble for Netflix, which is losing popular content to Disney+ and Hulu, as well as the upcoming WarnerMedia streaming service HBO Max.
The bundle pricing also doesn’t include Hulu Live, which offers streaming access to a slate of cable channels.