Disney is new to streaming, but its marketing is unmatched

Tom Bergeron, the host of the reality show “Dancing With the Stars,” looked into the camera at the start of a recent -themed episode and made a forceful sales pitch. , a new service, was arriving on Nov. 12, he told the seven million people watching at home. With his voice rising, he added, “It’s available for you to pre-enroll right now!”

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