Disney is new to streaming, but its marketing is unmatched

Tom Bergeron, the host of the ABC reality show “Dancing With the Stars,” looked into the camera at the start of a recent Disney-themed episode and made a forceful sales pitch. Disney Plus, a new streaming service, was arriving on Nov. 12, he told the seven million people watching at home. With his voice rising, he added, “It’s available for you to pre-enroll right now!”