Former NBCU exec starts voter sentiment tracking firm

By Matt Collins Article may include affiliate links

A former NBCUniversal exec has launched a research and consulting firm that offers a voter sentiment tracking system.

Tony Cardinale left NBCU recently after 14 years at the network.

He most recently was vice president of strategic insights.

Cardinale’s new venture, American Insight & Strategy, uses a proprietary tracking system to sell key voter sentiment data to political clients.

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