Hallmark is bringing back its Christmas movie marathon thanks to coronavirus

Hallmark Channel will add a Christmas movie marathon — in the middle of March — to help keep viewers entertained during coronavirus isolations.

The network will air 27 original holiday movies starting Friday, March 20, 2020 at noon eastern and Pacific through Sunday, March 22 at 6 p.m.

Branded as “We Need a Little Christmas Marathon,” the network is channeling its popular holiday movie marathon concept.