NBC launching ‘Today All Day’ streaming service

NBC News is launching a 24 hour streaming service centered around its “Today” morning show brand.

Dubbed “Today All Day,” the new service will offer the “stories and talent they love.”

The free service launches July 15, 2020 and will be available on the Today.com website and NBCUniversal’s new streaming service Peacock.

“Today” talent Savannah Guthrie, Hoda Kotb, Craig Melvin, Al Roker, Carson Daly, Willie Geist, Jenna Bush Hager, Sheinelle Jones, Dylan Dreyer, Kristen Welker and Peter Alexander will all be featured throughout the day, in addition to continuing to appear on the traditional broadcasts.

Content is slated to focus on lifestyle topics including human interest, entertainment, advice and cooking and will blend both original and repurposed segments from the show, according to NBC.

The show currently airs two main hours from 7 to 9 a.m. eastern. An hour known as “Today Third Hour” airs at 9 and “Today with Hoda and Jenna” airs at 10.

“Today” has slipped to second place in overall viewers, behind ABC’s “Good Morning America,” but maintains a small lead in the adults 25-54 demo.