NBC launching ‘Today All Day’ streaming service
Dubbed “Today All Day,” the new service will offer the “stories and talent they love.”
“Today” talent Savannah Guthrie, Hoda Kotb, Craig Melvin, Al Roker, Carson Daly, Willie Geist, Jenna Bush Hager, Sheinelle Jones, Dylan Dreyer, Kristen Welker and Peter Alexander will all be featured throughout the day, in addition to continuing to appear on the traditional broadcasts.
Content is slated to focus on lifestyle topics including human interest, entertainment, advice and cooking and will blend both original and repurposed segments from the show, according to NBC.
“Today” has slipped to second place in overall viewers, behind ABC’s “Good Morning America,” but maintains a small lead in the adults 25-54 demo.