NBC News Now launching morning newscast

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NBC News Now, the 24/7 streaming network from NBC News, is launching a morning show.

“Morning News Now” will debut Oct. 12, 2020 at 7 a.m. and run until 11 a.m. eastern.

The show will be streamed on the NBC News Now’s channels on Peacock, YouTube TV, Fubo, Xumo, Pluto and NBC News apps on Roku, Fire TV and Apple TV.

NBC correspondent Joe Fryer will anchor alongside NBC’s social media newscast “Stay Tuned” anchor Savannah Sellers.

Kelly Daniel is the executive producer for the show. Joey Cole executive produces the evening programming. Janelle Rodriguez, SVP of editorial for NBC News, is the executive-in-charge of programming for NBC News Now.

The move is notable in that the newscast will air at the same time as the various hours of “Today” on the east coast (and since it’s not taped delayed, it will also be on at the same time as local news or early morning program as you go farther west).

That said, digital and traditional linear TV typically have decidedly different audiences and streaming and OTT offerings like NBC News Now can obviously reach viewers who don’t have cable or broadcast TV antennas as the “cord cutting” continues to shift the TV industry.