Weather Channel signs multi-year deal with Skyview Networks

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The Weather Channel and network audio sales specialist Skyview Networks have announced multi-year partnership for The Weather Channel to expand its radio network sales and distribution.

The Weather Channel’s radio network reaches over 100 markets in the U.S.

By joining Skyview Networks’ portfolio of news, sports and entertainment networks and drawing on Skyview Networks’ deep resources, like content integration, The Weather Channel is poised to expand its reach even further into key territories across the U.S., according to a press release.

“As one of the top 5 most trusted brands in America, The Weather Channel radio network’s goal for this new partnership is to further expand our reach to provide more listeners with the world’s most accurate weather information to manage their daily lives,” said Tom O’Brien, president of The Weather Channel in the statement. “We’re thrilled to partner with Skyview Networks as we continue to grow our radio network’s reach and increase our brand awareness among listeners, radio stations and advertisers alike.”

“This is going to be an incredible collaboration, as we have several creative strategic plans that will bring new opportunities and growth to both companies in this partnership. The Weather Channel is the most respected, sought-after source for weather news and provides the ideal platform for the nation’s most trusted and iconic brands,” said Jeanne-Marie Condo, Executive Vice President and General Manager of Skyview Networks. “Its impressive reach and wide portfolio of formats, including A18-49 and strong female-skewing audiences, is an important strengthening of our portfolio. We are honored to work together to bring special offerings to advertisers and listeners.”