Weather Channel’s parent names new chief marketing officer

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Weather Group LLC, the parent of The Weather Channel, has named Fred Bucher as its new senior vice president and chief marketing efforts.

Bucher will have overall responsibilities for marketing, communications and research and insights for both The Weather Channel and Local Now, the company’s streaming offering.

Bucher brings more than 25 years of experience in marketing leadership roles.

He was most recently senior vice president and chief marketing officer of Spectrum Reach, the advertising sales division of Charter Communications.

He also previously served as the senior vice president and chief marketing officer for Time Warner Cable Media and vice president of marketing solutions at ESPN.