Look for a collab between The Hill and NewsNation before the end of 2022, CEO says
By Matt Collins Article may include affiliate links
Perry Sook, CEO of Nexstar, announced that he expects a co-branded show will debut before the end of 2022 on an investor call May 10, 2022.
Nexstar acquired The Hill, which is a politics-focused brand, in 2021.
Sook noted that the format of the show is still being developed between The Hill and NewsNation teams, but he suggested it could be a panel-style show while quickly pointing out that “I don’t think you will see the entire lineup made up of those.”
Nexstar has worked tirelessly to brand NewsNation as a bias-free network. Initially, it also attempted to frame itself as a straight news network, but that angle was phased out as the network began adding interview and analysis shows.
Sook acknowledged that NewsNation ratings are small but used the “it’s a marathon, not a sprint” analogy when addressing those figures.