The new app offers most of the same features as the legacy one, including the ability to sync contacts and ecommerce data between the two services.
After Feb. 23, Mailchimp says it will stop synching data between Shopify stores and its marketing tools, but existing contacts won’t be removed.
Shopify and Mailchimp have a bit of a stormy past.
Back in 2019, the two companies got into a public spat over the integration, with Shopify blaming Mailchimp for not being willing to accept new policies over personal information. Mailchimp, meanwhile, said that it had been negotiating with Shopify for several months but could not come to an agreement.
The app was pulled from the Shopify platform briefly in November 2018 and then again May 12, 2019.