‘Fixer Upper’ will stream on HBO Max in addition to Discovery+
By MixDex Article may include affiliate links
“Fixer Upper” ran for five seasons on HGTV before it ended as the couple prepared to launch Magnolia Network, which took the place of DIY Network. All of these networks were owned by Discovery at the time.
They, along with HBO Max, are now all part of Warner Bros. Discovery. HGTV and other Discovery-owned programming had already been available for streaming on Discovery+, the streaming platform Discovery launched prior to the merger.
“Select” titles will be made available on HBO Max as well as Discovery+ and the linear channel, according to Variety sources.
Executives from the now merged WBD had said that it’s likely HBO Max and Discovery+ will eventually be merged into one offering, though no plans have been confirmed. Bundling the two is also reportedly being considered.
The news comes even as WBD prepares to release its first earnings as a combined company and insiders have suggested that major cuts are coming within the company and it’s possible the future of HBO Max and Discovery+ could be announced soon as well.
Even if WBD ends up announcing a significant shift in streaming strategy that could include combining HBO Max and Discovery+, such a change could be at least several months down the road.
That could be one reason that WBD is trying out making shows available on both platforms. This could potentially give it some valuable data about viewing habits on both services, not to mention boosting title counts and bringing more value to consumers who subscribe to one but not both streamers, especially after two high profile projects for HBO Max were canceled.
Magnolia Network originally launched as a digital-only offering before taking over the linear channel in January 2022.