Adobe buying collaborative video editing platform

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Adobe is acquiring collaborative video editing platform for $1.275 billion, the company announced Aug. 19, 2021.

Adobe already owns some high profile brands in the world of video editing, compositing and other creative functionality, including Premiere and After Effects, which tend to be used more by professionals.

It also owns Spark Video, which is part of a suite of services designed for more casual users, which an emphasis on social media and online sharing.

“We’ve entered a new era of connected creativity that is deeply collaborative, and we imagine a world where everyone can participate in the creative process,” said Scott Belsky, chief product officer and executive vice president for Adobe Creative Cloud. “With this acquisition, we’re welcoming an incredible customer-oriented team and adding’s cloud-native workflow capabilities to make the creative process more collaborative, productive, and efficient to further unleash creativity for all.”

Belsky’s statement appears to indicate that the company will integrate with Creative Cloud, its subscription based service of products and services that let customers license some or all of the tools in the suite., meanwhile, says that it will continue to offer its product, but users can expect to see tighter integration with Adobe products, though the company also notes it will continue to integrate with Apple’s Final Cut Pro, DaVinci Resolve and Avid Media Composer, all of which compete with Adobe.

“We have a bold vision for the future and we’re looking forward to sharing it with you over the coming months and years,” Emery Wells, the co-founder and CEO of wrote in a blog post.

There was no announcement about if will become part of the Adobe Creative Cloud bundled offerings, which start at $33.99 a month and go up to $79.99 a month for access to all apps and services.

Adobe has acquired other companies and integrated them with Creative Cloud, including Behance and TypeKit. Behance has retained its branding, while TypeKit was rebranded under the Adobe Fonts banner.