‘CBS Evening News’ ratings continue to dip since O’Donnell takeover
Despite a much hyped debut as anchor of “CBS Evening News,” the ratings are not being kind of Norah O’Donnell, notes The New York Post.
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- According to ratings data, the broadcast’s ratings slide has increased over the past month.
- O’Donnell’s ratings are down 20 to 29% year over year in the adults 25 to 54 demo.
- Before O’Donnell took over, anchor Jeff Glor’s version of the broadcast was seeing single digit drops in that demo, reports the Post.
- CBS moved O’Donnell into the anchor chair starting July 15, 2019, after Glor had the job for about a year a half.
- CBS is reportedly paying O’Donnell around $7 million, while Glor was making around $2 million.
- CBS is still planning on moving the broadcast to Washington, D.C., but hasn’t announced a date yet.
- The network is building a new set for her.
- Insiders say that network execs are content to allow time for O’Donnell to settle in and build viewership.
- It’s also worth noting that network evening newscasts in general having been losing viewers over the years, though the sharp declines at CBS are potentially enough of an anomaly to be alarmed.