Chicago station cancels its low rated ‘The Jam’
By The MixDex Wire Article may include affiliate links
The show originally debuted in 2017 as a two hour morning format and has struggled to gain viewers, even amid talent changes.
Its last edition airs April 9, 2021.
During the pandemic, the show was forced into remote production and dropped 60 minutes and moved to 6 p.m.
Insiders told Robert Feder that about 10 jobs would be eliminated as a result of the cancellation, including the station’s local programming and creative director Steve Bailey.
WCIU is owned by Weigel Broadcasting and brands on as “The CW26.” It was previously known as “The U,” but that name was dropped in 2019 when it gained the CW affiliation from WPWR. Meanwhile, “The U” name moved to subchannel 26.2, which was previously known as “The U Too.”
Both channels are carried separately on most Chicago metro area cable and satellite providers.
“The Jam” replaced “You & Me,” which debuted in 2009 on WCIU.