CNBC partners with Just Capital to leverage key data bout climate, pay parity, diversity and other metrics

By Matt Collins Article may include affiliate links

CNBC and Just Capital – the leading platform for tracking, measuring, and improving corporate performance in the stakeholder economy announced a media partnership Nov. 30, 2021.

The deal calls for CNBC to leverage Just’s data and analysis across its television, digital, and events platforms.

This will include Just metrics on how companies’ efforts around climate impact, pay parity, workforce diversity, and community involvement affect their market performance. The network will also have rights to exclusive promotion of the Just 100, the only comprehensive ranking of ESG and stakeholder performance.

“CNBC will be a transformational partner for Just Capital, helping to elevate critical conversations around how companies are following through on their commitments to serve all stakeholders while delivering long-term value to shareholders,” said Martin Whittaker, CEO of Just Capital in a statement. “We’ve entered a new era of accountability where investors and corporate partners, as well as current and prospective employees, want to understand how companies are driving change on critical issues like income inequality, racial equity, and climate change.”

“We are thrilled to partner with Just Capital and bring its insights to our users and viewers,” said Dan Colarusso, senior vice president, business news at CNBC. “Increasingly, investors are looking at exactly the kind of corporate values JUST tracks as they make decisions. This positions us well to guide them even more.”

On Jan. 11, 2022, CNBC and Just Capital will announce the leaders of the 2022 Rankings of America’s Most Just Companies – the Just 100.

Through vigorous, objective analysis, Just Capital, in partnership with CNBC, evaluates and celebrates U.S. corporations that outperform on the issues that matter most to the American public – such as creating jobs in the U.S., paying a fair, living wage, prioritizing accountability to all stakeholders, protecting worker health and safety, providing benefits and work-life balance, cultivating a diverse and inclusive workplace, producing sustainable products, and protecting customer privacy.

In addition, CNBC will integrate Just’s unique ESG data insights into corporate profiles, collaborate on thematic content that shows how companies are performing with respect to a stakeholder-focused topics and showcase other research reports, issue analysis, and specialty rankings throughout the year.

Just Capital is an independent nonprofit with a mission to build a more just economy that works for all Americans by helping companies improve how they serve all their stakeholders.

The organization was co-founded in 2013 by a group of concerned people from the world of business, finance, and civil society – including Paul Tudor Jones II, Deepak Chopra, Rinaldo Brutoco, Arianna Huffington, Paul Scialla, Alan Fleischmann, and others.