CNN doesn’t quite get the whole point of the ‘one word tweet’ trend
By Matt Collins Article may include affiliate links
CNN attempted to jump on the “one-word tweet” bandwagon that went viral in early September 2022 — but didn’t quite seem to get the part about using only one word.
The network tweeted the phrase “breaking news” the afternoon of Sept. 1, 2022.
— CNN (@CNN) September 1, 2022
One of the earliest accounts to tweet a single word was Amtrak, when it sent the word “trains” out at 3 p.m. eastern Sept. 1.
Other companies quickly caught on that, apparently, the rules of the game were to tweet one word that describes your organization.
CNN posted “breaking news” around 3:28 p.m. eastern.
It was noted, however, that the network “broke” the rules by tweeting two words. Other news organizations tweeted the word “news” and some other Twitter accounts used hashtags as a way to get around the one-word limit — either tweeting two or more words as a single hashtag or using abbreviations. For example, CNN could have tweeted “#BreakingNews” and could have been more in line with the whole idea of the meme.
It’s also interesting that CNN chose to tweet this because ever since new management took over earlier in 2022, the network has reportedly been trying to cut down the use of the word “breaking news” on air.