How ABC is using silence to promote ‘American Idol’

By Matt Collins Article may include affiliate links

The new season of “American Idol” on ABC is being promoted with, ironically, silence.

  • The network is airing a promo with text reading “Is this the voice … of the next … American Idol” and showing a woman singing.
  • The catch is that the audio of her voice has been removed, leaving a rare moment of silence on TV, though one obviously used to create a dramatic effect.
  • The spot also include judge Katy Perry mentioning “she is our Kelly Clarkson,” referring to first winner of the show during its Fox run.
  • Clarkson now judges NBC’s rival singing competition “The Voice” and also hosts a hit syndicated talk show for the network.