Instagram launches ‘IGTV’ for longer form videos

By MixDex Article may include affiliate links

Popular photo and video sharing app Instagram has launched IGTV, a platform designed to showcase long form videos:

• The new platform has its own standalone app, but is also available in the main Instagram app.
• IGTV features longer form content in vertical portrait orientation.
• Instagram emphasizes that the user interface and video clips are optimized for the vertical format — which means users can use the app and watch videos without rotating their devices.
• IGTV will allow videos up to 10 minutes long, with that limit being raised to one hour on select accounts.
• IGTV is slated to be ad-free at launch.
• The launch of IGTV by the Facebook owned Instagram is widely seen as a move to better align the Instagram brand against video giant YouTube, which is owned by Google.