Instagram launches ‘IGTV’ for longer form videos

Popular photo and video sharing app Instagram has launched IGTV, a platform designed to showcase long form videos:

  • The new platform has its own standalone app, but is also available in the main Instagram app.
  • IGTV features longer form content in vertical portrait orientation.
  • Instagram emphasizes that the user interface and video clips are optimized for the vertical format — which means users can use the app and watch videos without rotating their devices.
  • IGTV will allow videos up to 10 minutes long, with that limit being raised to one hour on select accounts.
  • IGTV is slated to be ad-free at launch.
  • The launch of IGTV by the Facebook owned Instagram is widely seen as a move to better align the Instagram brand against video giant YouTube, which is owned by Google.